He always tries to find refreshing angles of viewing reality in order to discover new possibilities. He challenges assumptions and reorients perspectives. He believes we should not settle for less than making this world work for 100% of humanity. He sees that organizations are the entities that can offer great leverage to this endeavor.

Sjoerd has been educated in marketing-communication, design, and classical music and continues to study new fields of knowledge. Throughout the years, Sjoerd has developed his capacity to think about organizations as dynamic complex systems. In his work of transforming companies into communities, he helps people to become active agents of change.